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Wednesday, May 24th

Rich Dietz: Donor Loyalty - From Data to Action


Data. Research. Statistics. Many folks find these topics to be boring or not really relevant to their organization or cause, but let me tell you that is simply not the case. One of my favorite things to do is to take data and statistics, bring them to life, and make it fun. It should go without saying that this includes a focus on what you can DO with the data to make a difference in your organization.

Join us as we examine some of this donor research to find out exactly what donors find the most engaging, why they give to specific causes, and what causes them to stop giving. Of course we will not stop there. We will also take a deeper-dive into specific strategies and tactics you can take to dramatically increase donor loyalty at your organization. 

This is a can’t miss session for any organization hoping to increase donor engagement and loyalty and make 2017 an amazing year for fundraising. 

We look forward to seeing you there!

Wednesday, May 24th

11:30 am - 1:00 pm 

Nashville Rescue Mission

639 Lafayette Street


Additional Workshop May 25th 

Join Rich Dietz as he offers a half day workshop on Thursday, May 25th for AFP Members and Friends. 

  Thursday, May 25th

8:30am - 12:30pm

Nashville Rescue Mission

639 Lafayette Street

The Donor Journey - When is the last time you truly walked in your donors' shoes?

While we have all heard the term “Donor Centered Fundraising” and agree with it in principle, are we really living up to that ideal? 

Recent studies have shown nearly half of potential donors (47%) leave fundraising pages before completing a donation because the "online journey is neither intuitive nor engaging". That stat should scare you!   It also clearly reveals that we can improve the donors’ experience.

In this workshop, Rich will walk us through the Donor Journey framework and dig deeper into each step of the donor journey.  We will explore overarching strategies, such as storytelling and donor loyalty, as well as specific tips and tactics for appeals, emails, donation forms, and follow-up communications. 

By wholeheartedly walking in your donors’ shoes – from initial communications, to appeals and landing pages, to a plan for continuous follow-up – we will find areas for immediate improvement as well as larger concepts to work on over time. 

You will walk away with actionable tactics and strategies you can begin implementing right away to increase your donor engagement and overall fundraising.

Bonuses: Registration also includes a follow up webinar so you we can check back in, answer any of your questions and dig even deeper into some of the strategies. In addition, all registrants will also receive access to the online version of the course so you can review the material whenever you need to.

Register Here


AFP's Fundraising Principles and Practice Education Course


You're a fundraiser and you know the fundamentals now—but you need to take that next step. Don't just settle for fundraising as your job, make it your CAREER. If you are hungry for that management role or that professional credential, stop putting off your continuing education—REGISTER NOW for AFP's Fundraising Principles and Practice education course (see below for current registration opportunities).

With AFP's Fundraising Principles and Practice, you will:

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